Rose Bowl Stadium was built by the Tournament of Roses Association to replace the original site of the annual college football event that would eventually be named after the new stadium. In 1897, the city of Pasadena had bought 10 acres of land in the town's Arroyo Seco region. In 1921, when the association needed a plot of land for its new venue, the ten-acre site was chosen. When the stadium was built it originally held 57,000 patrons. A police reporter by the name of Harlan W. Hall gave the horseshoe shaped football stadium its name.
In 1929, Rose Bowl increased its capacity by 19,000 as it added seating to the then open south end of the stadium. The capacity of the venue now stands at 92,542. Over the years the Rose Bowl has hosted many events, including events during the 1932 and 1984 Summer Olympic games, the 1994 FIFA World Cup Finals and since 1982 it's been the home field for the UCLA Bruins football team.
The Rose Bowl, which is located at 1001 Rose Bowl Drive, Pasadena, California, was designed by architect Myron Hunt, is owner by the City of Pasadena and is operated by the Rose Bowl Operating Company. Original construction costs $272,198. The stadium opened officially on October 8, 1922.
Rose Bowl Stadium Luxury Suites
Of the over 92,000 seats, there are a limited number of luxury seats that include executive and club suites. Each suite, which offers excellent vantage points from which to view the Rose Bowl game, seats between 14 and 18 people. Suites are available on an annual or pre-event basis.
The following amenities are included in executive and club areas:
- Television monitors in each suite.
- Catering and Concierge service.
- Access via Private elevators.
- Restrooms exclusive to suite and club seating.
- Event programs.
- VIP parking.
1001 Rose Bowl Drive, Pasadena, California.
Rose Bowl Stadium Policies
There is no re-entry to the Rose Bowl once you have left the game.
Smoking is limited. It is allowed on the pedestrian concourse in designated smoking areas.
The Rose Bowl Stadium has strict policies regarding what may be brought into the venue. The following are not slowed: backpacks, handbags or any other such pack or bag measuring larger than 14”x14”, cans, glass bottles or thermoses, coolers, alcoholic beverages, banners, signs, noisemakers of any kind, umbrellas, beach balls, soccer balls, footballs, frisbees, large still cameras, video cameras, narcotics, firearms, explosives or any other weapons. Under its authority, the Rose Bowl Stadium will prohibit any of these items or any other items deemed to be a security risk. Patrons will be required to check the items or return them to their vehicles.
Fan Code of Conduct
The Rose Bowl Game and the Rose Bowl Stadium enforce a Fan Code of Conduct that is dedicated to ensuring that all fans may enjoy the game in a enjoyable, safe and comfortable manner. They are committed to providing fans with the best possible experience. The following code of conduct is adhered to:
- The game day experience may be enjoyed by fans free from obscene or abusive gestures, language or behavior.
- The game and its associated activities will not be disrupted by actions by fans or by unauthorized persons coming onto the playing field or into restricted stadium areas.
- Fans are to sit in the seat location that corresponds to the location on their ticket.
- All staff and personnel at the Rose Bowl will treat fans in a professional and courteous manner.
- The Rose Bowl and the Rose Bowl Stadium reserve the right to ejection without refund any fan who does not follow the code of conduct and if in violation of city ordinances or other laws, said fans may be subject to arrest and prosecution.
Security will conduct searches at the entry gates. These searches include the inspection of all items that are to be brought into the venue. Metal detectors, wand searches or "pat down" searches may be utilized. Gates open at noon and fans are encouraged to arrive early to avoid delay in entering the stadium. Express lanes are available for those not carrying in additional items.
The parking areas are also subject to search and inspection by law enforcement personnel.
Stadium Entry Gates
The Rose Bowl Game has eight gates through which fans may enter the stadium. They are designated as Gates A, B, C, D, E, F, G, and N (North). To expedite entry, fans should enter via the gate on their ticket.
Stadium and Ticket Seating Facts
There are 77 numbered rows in the stadium. The lettered rows begin below Row 1, starting with Row “A” and descending down. The tunnel enters the stadium at Row 27. Each section is divided between low (seats 1, 2, 3, etc.) and high (seats 101, 102, 103, etc.) seating. If you are standing in the tunnel mouth facing the playing field, the low seats are to your left and the high seats are to your right.
Will Call Booths
Picture identification is required for picking up tickets at the Will Call Booth. There are two booths. One is located outside Gate A and the other Gate B. The Will Call Booths open at noon on the day of the game. Only tickets to that day's game may be picked up at that time.
There is no official area for general tailgating at the Rose Bowl Game.
Locations for Stadium Services
Customer Service: Fans in need of assistance should contact the nearest usher or should go to the customer service offices located inside the stadium at Tunnel 28 and the entrance to the press box. A customer service booth is also located at the Rose Bowl Stadium Will Call booth, outside of Gate "B."
First Aid/Lost and Found/Police Headquarters: These are located in the Public Safety building, across from Tunnel 28 and south of Gate B.
Restrooms: You can find restrooms at almost every entrance to a stadium tunnel.
ATMs: There are numerous ATMs in the Rose Bowl Stadium. They are located on the concourse at Tunnels 1, 3, 6, 17, 20 and 23 and at the Rose Bowl Stadium Will Call booth, outside of Gate B.
Checked Items: Items that are checked will be stored at the booth outside of Gate C and may be picked up when you leave the stadium
Tag-A-Kid Program: Free ID bracelets for children are available at the Rose Bowl customer service offices, located at Tunnel 28 and the entrance to the press box Bracelets contain the following information: your child's name and seat location; this will allow the staff to ensure your child is returned to the proper location.
Stadium Public Paging: There is no public paging at the Rose Bowl Game.
Parking for Cars and Motor Homes
Parking at the Rose Bowl Stadium is limited and traffic in the Los Angeles area can be extremely heavy. Therefore, it recommended that fans who are driving allow plenty time for their arrival or that they seek alternative methods of transportation.
Cars are parked on a golf course, north of the Rose Bowl Stadium. There are no reservations. The parking lot opens at 4 am. There is no overnight parking except for motor homes, which may be parked in designated areas.
Motor homes will only be allowed into the Rose Bowl Stadium area via Linda Vista Avenue and Seco Street. Starting at noon on Monday, December 28, overnight motor home parking is allowed at Brookside Park (south of the Rose Bowl Stadium). The parking area is closed at noon on Saturday, January 2. The cost is $100 per day for motor homes. Parking is extremely limited and on a first-come, first-served basis.
The following are prohibited: motor home awnings, tents, and additional towed units. The day of the game, motor homes may be parked for a fee on the west side of West Drive. The lot opens at 4 a.m. Parking is limited. No reservations are accepted.
Other Forms of Transportation
There are various methods of transportation that may be used by fans. These include: Gold Line Light Rail Service and Game Day Shuttles.
Gold Line Light Rail Service is operated by the Los Angeles County Metropolitan Transportation Authority (MTA). If taking the Metro Gold Line to the Rose Bowl Game, exit the train at the Memorial Park Station in Pasadena. After exiting the station, follow the signs to the Rose Bowl Game Shuttle. The shuttle will transport you to the Rose Bowl Stadium. After the game, the shuttle will return you to the drop off zone at the train station. If you have questions regarding this service visit www.mta.net.
Fans may park their cars at Parsons, at the corner of Fair Oaks Avenue and Holly Street, in Pasadena the day of the game for a fee. Free shuttle buses will be provided courtesy of the event sponor from this area to the game, running from 10 am to two hours after the end of the game. Reserved parking at Parsons may be purchased in advance by going to www.ParPark.com.
Disabled Seating, Parking and Entry
Disabled fans should request seating in the ADA area when purchasing their tickets. One companion ticket may be purchased for a seat beside each accessible seat. Parking for disabled fans is located adjacent to the Rose Bowl Stadium in Lots F, B and D. Parking is available from 4 a.m. on. The cost is $30 per car. All vehicles entering these parking lots must have a valid handicap parking permit.
A paratransit vehicle drop-off area for disabled guests is available in Lot "B." Guests who are disabled may enter through any of the eight stadium entry gates. Please ask a gate supervisor for assistance. Upon request, fans may utilize assistive listening devices. Please contact the Rose Bowl Stadium Administrative Offices at Tunnel 28 for additional information.
There's a lot to do in the Los Angeles area from celebrity watching, to studio tours to theme park visiting. Here are just a few things that you can do.
Rose Parade: The Rose Parade is a magnificent event that's held the morning of the big game. Floats composed of hundreds of thousands of flower petals, marching bands, celebrities and more can be found in the parade. Traditionally, the parade starts a 8 a.m. PST.
Special Tournament Events: Weeks and days prior to the parade, there are opportunities to see marching bands, equestrian demonstrations and other events. For more information on the pre-Rose Parade happenings go to http://www.tournamentofroses.com/event.
Warner Brothers Studio Tour: Enjoy a guided tour of sound stages, sets and back streets. You may catch a glimpse of a famous or actor or two as you learn about one of the most famous studios in the world. The tour ends at the Warner Bros. Museum, where you can enjoy a wealth of motion-picture memorabilia and history. Location: 3400 W. Riverside Drive, Burbank, CA 91522. Telephone: 818-972-8687. URL: http://www2.warnerbros.com/vipstudiotour/ .
Santa Anita Park: This thoroughbred park is set against the breathtaking San Gabriel Mountains and has a massive grandstand that measures 1,100 feet and holds 26,000 horse racing fans. Racing occurs from just after Christmas Day through to New Year's Day. "They're off!" at Santa Anita. Location: 285 W. Huntington Drive, Arcadia CA 91007. Telephone: 626-574-7223. URL: http://www. oaktreeracing.com/ .
Tacos Baja Ensenada: Fish tacos are a specialty at this Mexican restaurant. Enjoy one filled with lightly battered halibut, cabbage, salsa, cilantro, a dash of lime and a cream sauce. Or try tasty shrimp tacos. This restaurant, with entrées priced under $10.00, offers some of the freshest fish around. Location: 5385 Whittier Blvd. (East LA), Los Angeles, CA 90022. Phone:(323) 887-1980.
Elite: This Chinese restaurant offers a Dim Sum menu that is a true taste treat and diverse. Savory, deep and extensive are the offerings. The service is topnotch. Wine, beer and sake available. Entrées are under $40. Location: 700 S Atlantic Blvd., Monterey Park, LA 91754. Telephone:(626) 282-9998. URL: www.elitechineserestaurant.com
Bollini's Pizzeria Napolitana: Presenting authentic Italian dishes passed down from generations and using the freshest ingredients possible, this restaurant cooks with a wood fired oven that hails from Italy. There is no alcohol at Bollini's. Entrées are priced at under $25. Location: 2315 S Garfield Ave., Monterey Park, CA 91754. Telephone: (323) 722-7600. URL: www.bollinispizzeria.com
Church and State: This French Bistro offers a full bar, patio seating and many vegetarian dishes. Located on the loading dock of the original Nabisco Biscuit Company Building, built in 1925, it can be found in the arts district of downtown L.A. Entrées are under $40. Location: 1850 Industrial St. (Downtown), Los Angeles, CA 90021. Telephone: (213) 405-1434. URL: www.churchandstatebistro.com
Dal Rae: This steak house keeps the spirited energy of the Rat Pack going with its piano bar feel and classic menu. Open since 1958, its veteran chefs and waitstaff serve up entrées such as lobster Thermidor, rack of lamb and steak Diane. There's a dance floor and music too. Enjoy Caesar salads and cherries jubilee whipped up at your tableside. Prices from $40 and under. Location: 9023 E Washington Blvd (Pico Rivera), Pico Rivera, CA 90660. Telephone: (562) 949-2444. URL: www.dalrae.com
Tom Bergin's Tavern: If you're looking for a sports bar, here's a good one in the form of an Irish pub. Bergin's Tavern has been around since 1936 when Tom, himself, founded it. It's got a great horseshoe shaped bar, walls brimming with sports and Celtic (that's "Celtic" with the "K" sound) and lots of eats and alcohol. Location: 840 S. Fairfax Ave., Los Angeles, CA 90036. Telephone: (323) 936-7151. URL: http://www.tombergins.com/ .
Wurstkuche: Late-night dining, sandwiches and drinks are on the menu of this German restaurant. Serving sausage sandwiches, Belgian fries with homemade dipping sauces, 24 imported beers on tap, and a gourmet listing of sodas. Priced under $10. Location: 800 E 3rd St., Los Angeles, CA 90013. Telephone:(213) 687-4444. URL: www.wurstkucherestaurant.com/
Yard House: The Yard House claims to offer the world's largest selection of beer. It does have more than 125 of them on tap. This is a casual but upscale bar and restaurant with a large menu, classic rock music and a whole lot of grog. Location: 330 E. Colorado Blvd., Suite 230 Pasadena, CA 91101. Telephone: (626) 577-9273. URL: http://www.yardhouse.com//Default.asp