The Deal Report - Sports & Entertainment
By the ABJ staff
Austin Business Journal
August 21, 2009
TicketCity is partnering with Southern Tailgater Magazine in an initiative geared toward serious tailgaters. TicketCity will join Southern Tailgater Magazine at more than 20 events throughout the fall, including the Southeastern Conference and Big 12 Conference college football games, NFL games, and NASCAR races.
The events will feature food, demonstrations and displays for tailgating products, giveaways and contests.
"Partnering with Southern Tailgater Magazine gives TicketCity the opportunity to connect with passionate fans,...a unique opportunity in the ticketing space, where so many clients are purchasing online or over the phone, said Amy Carpenter, vice president of marketing at Austin-based TicketCity.
TicketCity's partnership with Southern Tailgater Magazine begins this fall and will run for one year, with an option for renewal.