What We Did

TicketCity's first annual ranking of the most engaged men's college basketball fan bases is based on an algorithm designed to identify the fan bases that engage the most frequently with their team both online and offline.

How We Did It

Fan engagement is evaluated in terms of the following metrics. Each metric was given a corresponding weight, listed in bold, which was determined based on how indicative the metric is of fan activity. For example, home attendance, home capacity and average home ticket price are weighted higher because they are a better direct reflection of home team behavior. Similarly, online metrics are not weighted as high as offline metrics because they reflect only the team-sanctioned social channel and do not account for other fan communities.

  • Average home attendance (15)
  • Average % capacity at home stadium (10)
  • Average ticket price (10)
  • Facebook likes: Offical team page (10)
  • Facebook likes: Offical athletics page (4)
  • Twitter following: official team handle (10)
 

The Results

 
 
 
Top 25 Most Engaged Fan Bases
Overall Rank
Conference
Team
Overall Score
1 Big 12 Kansas Jayhawks 100.00
2 Big Ten Michigan Wolverines 96.93
3 ACC Duke Blue Devils 95.80
4 ACC North Carolina Tar Heels 92.08
5 SEC Kentucky Wildcats 88.30
6 Big Ten Indiana Hoosiers 86.70
7 Big Ten Ohio State Buckeyes 82.24
8 AAC Louisville Cardinals 78.78
9 Big Ten Wisconsin Badgers 76.56
10 Big Ten Michigan State Spartans 71.60
11 SEC Florida Gators 70.45
12 Big Ten Illinois Fighting Illini 68.22
13 ACC Syracuse Orange 66.46
14 ACC NC State Wolfpack 64.00
15 Big East Creighton Bluejays 63.48
16 Big Ten Iowa Hawkeyes 63.18
17 Big 12 Iowa State Cyclones 63.04
18 Big Ten Nebraska Cornhuskers 62.54
19 ACC Memphis Tigers 61.84
20 Pac 12 Arizona Wildcats 59.92
21 MWC New Mexico Lobos 57.95
22 SEC Tennessee Volunteers 55.68
23 Big Ten Minnesota Golden Gophers 54.84
24 Big East Marquette Golden Eagles 54.22
25 MWC San Diego State Aztecs 53.80

Sources:
  • Attendance Numbers: Wikipedia.org, ESPN.com
  • Ticket Prices: TicketCity, Other Secondary Ticket Brokers
  • Capacity: Wikipedia.org
  • Other Sources: Facebook.com, Twitter.com, Individual Team Webpages
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12/19/2014 1:29:48 AM on TCWEB1