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College Football's Most Engaged Fans

What We Did

TicketCity's first annual Overall Ranking of the most engaged fan bases in College Football was based on an algorithm designed to identify the fan bases that engage the most frequently with their team both online and offline.

How We Did It

Fan engagement is evaluated in terms of the following metrics. The data is based on the 2012 season, excluding bowl games. Each metric was given a corresponding weight, listed in bold, which was determined based on how indicative the metric is of fan activity. For example, home attendance and ticket price are both weighted higher because they are a better direct reflection of home team behavior. Similarly, online metrics are not weighted as high as offline metrics because they reflect only the university-sanctioned social channel and do not account for other fan communities

  • Average total attendance, all games (5)
  • Average home attendance (10)
  • Average ticket price, all games (5)
  • Average home game ticket price (10)
  • Percentage of stadium capacity filled at home games (10)
  • Facebook likes & Facebook "talking about" (6)
  • Twitter following (3)

The Results

Top 25 Overall Rankings
Overall Rank
Conference
Institution
Overall Score
1 Big 10 University of Michigan 100.00
2 SEC Louisiana State University 95.43
3 SEC University of Alabama 95.18
4 Big 10 Ohio State University 92.94
5 SEC Texas A&M University 88.91
6 Big 10 University of Nebraska - Lincoln 87.88
7 Big 12 University of Oklahoma 82.77
8 Big 12 University of Texas - Austin 82.11
9 SEC University of Georgia 81.83
10 SEC University of Florida 79.86
11 Big 10 Penn State University 75.68
12 SEC University of South Carolina 72.13
13 Big 10 University of Iowa 72.08
14 Pac 12 University of Southern California 71.97
15 Pac 12 University of Oregon 70.53
16 Big 10 Michigan State University 70.52
17 SEC University of Tennessee 68.57
18 Big 10 University of Wisconsin - Madison 68.29
19 SEC Auburn University 66.40
20 ACC Clemson University 65.85
21 Big 12 West Virginia University 65.53
22 ACC Florida State University 63.92
23 SEC University of Missouri 63.82
24 SEC University of Arkansas 60.88
25 ACC Virginia Tech University 59.51
 

Rankings Based On Individual Metrics

Top 5: Highest Average Home Attendance
Overall Rank
Conference
Institution
Overall Score
Average Home Attendace
1 Big 10 University of Michigan 100.00 112,252
4 Big 10 Ohio State University 92.94 105,330
3 SEC University of Alabama 95.18 101,722
8 Big 12 University of Texas - Austin 82.11 100,884
11 Big 10 Penn State University 75.68 96,730
 
Top 5: Highest Average Total Attendance
Overall Rank
Conference
Institution
Overall Score
Average Total Attendance
4 Big 10 Ohio State University 92.94 96,346
3 SEC University of Alabama 95.18 92,833
1 Big 10 University of Michigan 100.00 91,555
2 SEC Louisiana State University 95.43 88,086
9 SEC University of Georgia 81.83 83,272
 
Top 5: Highest Average Median Ticket Price
Overall Rank
Conference
Institution
Overall Score
Avg. Median Ticket Price
3 SEC University of Alabama 95.18 $163
2 SEC Louisiana State University 95.43 $132
5 SEC Texas A&M University 88.91 $129
4 Big 10 Ohio State University 92.94 $127
1 Big 10 University of Michigan 100.00 $121
 
Top 5: Highest Average Median Home Game Ticket Price
Overall Rank
Conference
Institution
Overall Score
Avg. Home Game Ticket Price
5 SEC Texas A&M University 88.91 $156
4 Big 10 Ohio State University 92.94 $142
3 SEC University of Alabama 95.18 $133
2 SEC Louisiana State University 95.43 $122
6 Big 10 University of Nebraska - Lincoln 87.88 $117
 
Top 5: Highest Percent of Stadium Full (Capacity)
Overall Rank
Conference
Institution
Overall Score
Percent of Stadium Full
15 Pac 12 University of Oregon 70.53 106.46%
6 Big 10 University of Nebraska - Lincoln 87.88 105.45%
5 SEC Texas A&M University 88.91 105.35%
7 Big 12 University of Oklahoma 82.77 103.81%
4 Big 10 Ohio State University 92.94 102.93%
 
Top 5: Most Facebook Likes
Overall Rank
Conference
Institution
Overall Score
Facebook Likes
10 SEC University of Florida 79.86 1,090,429
1 Big 10 University of Michigan 100.00 1,047,279
2 SEC Louisiana State University 95.43 867,036
38 ACC University of North Carolina - Chapel Hill 51.81 697,883
11 Big 10 Penn State University 75.68 662,724
 
Top 5: Most Facebook "Talking About"
Overall Rank
Conference
Institution
Overall Score
Facebook Talking About
7 Big 12 University of Oklahoma 82.77 31,490
1 Big 10 University of Michigan 100.00 28,590
2 SEC Louisiana State University 95.43 26,609
9 SEC University of Georgia 81.83 24,574
6 Big 10 University of Nebraska - Lincoln 87.88 20,996
 
Top 5: Most Twitter Followers
Overall Rank
Conference
Institution
Overall Score
Twitter Followers
1 Big 10 University of Michigan 100.00 149,498
2 SEC Louisiana State University 95.43 106,240
6 Big 10 University of Nebraska - Lincoln 87.88 94,152
3 SEC University of Alabama 95.18 84,411
17 SEC University of Tennessee 68.57 69,094
Sources:
  • Attendance Numbers: Wikipedia.org, NCAA.org
  • Ticket Prices: TicketCity, Other Secondary Ticket Brokers
  • Capacity: Wikipedia.org
  • Other Sources: Facebook.com, Twitter.com, Individual Team Webpages
 
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10/24/2014 12:48:58 AM on TCWEB1