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MLB’s Most Engaged Fans 2013

What We Did

TicketCity's second bi-annual ranking of the most engaged MLB fan bases is based on an algorithm designed to identify the fan bases that engage the most frequently with their team both online and offline.

How We Did It

Fan engagement is evaluated in terms of the following metrics. The data is based on the 2013 season, based on games played and data available prior to July 30th. Each metric was given a corresponding weight, listed in bold, which was determined based on how indicative the metric is of fan activity. For example, home attendance, capacity and average ticket price are weighted higher because they are a better direct reflection of home team behavior. Similarly, online metrics are not weighted as high as offline metrics because they reflect only the team-sanctioned social channel and do not account for other fan communities.

  • Average total attendance, all games (5)
  • Average home attendance (10)
  • Average home game ticket price (10)
  • Percentage of stadium capacity filled at home games (10)
  • Facebook likes & Facebook "talking about" (6)
  • Twitter following (3)

The Results

Overall Rankings
Overall Rank
Team
Overall Score
1 San Francisco Giants 100.00
2 New York Yankees 99.12
3 Los Angeles Dodgers 95.51
4 St. Louis Cardinals 93.40
5 Boston Red Sox 91.88
6 Philadelphia Phillies 90.66
7 Texas Rangers 87.42
8 Detroit Tigers 82.59
9 Chicago Cubs 78.81
10 Los Angeles Angels 76.57
11 Cincinnati Reds 75.12
12 Colorado Rockies 74.97
13 Atlanta Braves 74.77
14 Washington Nationals 72.87
15 Minnesota Twins 72.86
16 Toronto Blue Jays 72.79
17 Milwaukee Brewers 70.34
18 Baltimore Orioles 69.34
19 New York Mets 68.67
20 San Diego Padres 66.68
21 Arizona Diamondbacks 63.38
22 Pittsburgh Pirates 62.25
23 Oakland Athletics 61.98
24 Chicago White Sox 57.17
25 Seattle Mariners 56.20
26 Kansas City Royals 54.73
27 Houston Astros 53.03
28 Tampa Bay Rays 52.45
29 Cleveland Indians 51.15
30 Miami Marlins 48.12
 

Rankings Based On Individual Metrics

Top 5: Highest Average Home Attendance
Overall Rank
Team
Overall Score
Average Home Attendace
3 Los Angeles Dodgers 95.51 44,776
4 St. Louis Cardinals 93.40 42,259
1 San Francisco Giants 100.00 41,667
2 New York Yankees 99.12 39,977
7 Texas Rangers 87.42 39,326
 
Top 5: Highest Average Total Attendance
Overall Rank
Team
Overall Score
Average Total Attendance
3 Los Angeles Dodgers 95.51 40,469
1 San Francisco Giants 100.00 39,152
2 New York Yankees 99.12 36,880
4 St. Louis Cardinals 93.40 36,859
6 Philadelphia Phillies 90.66 34,665
 
Top 5: Highest Average Median Ticket Price (Home Games)
Overall Rank
Team
Overall Score
Average Median Ticket Price
5 Boston Red Sox 91.88 $45
20 San Diego Padres 66.68 $40
1 San Francisco Giants 100.00 $39
16 Toronto Blue Jays 72.79 $39
19 New York Mets 68.67 $38
 
Top 5: Highest Percent of Stadium Full (Capacity)
Overall Rank
Team
Overall Score
Percent of Stadium Full
1 San Francisco Giants 100.00 99.4%
4 St. Louis Cardinals 93.40 96.1%
5 Boston Red Sox 91.88 92.4%
8 Detroit Tigers 82.59 90.4%
6 Philadelphia Phillies 90.66 88.9%
 
Top 5: Most Facebook Likes
Overall Rank
Team
Overall Score
Facebook Likes
2 New York Yankees 99.12 6,376,426
5 Boston Red Sox 91.88 3,865,628
9 Chicago Cubs 78.81 1,776,165
1 San Francisco Giants 100.00 1,710,034
7 Texas Rangers 87.42 1,500,884
 
Top 5: Most Facebook "Talking About"
Overall Rank
Team
Overall Score
Facebook Talking About
3 Los Angeles Dodgers 95.51 235,695
2 New York Yankees 99.12 143,476
1 San Francisco Giants 100.00 125,387
5 Boston Red Sox 91.88 107,046
11 Cincinnati Reds 75.12 75,141
 
Top 5: Most Twitter Followers
Overall Rank
Team
Overall Score
Twitter Followers
2 New York Yankees 99.12 945,064
6 Philadelphia Phillies 90.66 771,671
5 Boston Red Sox 91.88 509,655
1 San Francisco Giants 100.00 449,469
13 Atlanta Braves 74.77 371,996
Sources:
  • Attendance Numbers: Wikipedia.org, NCAA.org
  • Ticket Prices: TicketCity, Other Secondary Ticket Brokers
  • Capacity: Wikipedia.org
  • Other Sources: Facebook.com, Twitter.com, Individual Team Webpages
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12/19/2014 1:27:07 AM on TCWEB1