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NBA's Most Engaged Fan Bases

What We Did

TicketCity's first annual ranking of the most engaged NBA fan bases is based on an algorithm designed to identify the fan bases that engage the most frequently with their team both online and offline.

How We Did It

Fan engagement is evaluated in terms of the following metrics. The data is based on the 2012-2013 and 2013-2013 seasons. Each metric was given a corresponding weight, listed in bold, which was determined based on how indicative the metric is of fan activity. For example, home attendance, home capacity and average home ticket price are weighted higher because they are a better direct reflection of home team behavior. Similarly, online metrics are not weighted as high as offline metrics because they reflect only the team-sanctioned social channel and do not account for other fan communities.

  • Average total attendance, all games (10)
  • Average home attendance (15)
  • Average ticket price 2012-2013 season(5)
  • Average ticket price 2013-2014 season(5)
  • Percentage of stadium capacity filled at home games (20)
  • Facebook likes(3)
  • Twitter following (3)

The Results

Overall Rankings
Overall Rank
Team
Overall Score
1 Chicago Bulls 100.00
2 Los Angeles Lakers 97.96
3 Miami Heat 97.32
4 New York Knicks 95.63
5 Boston Celtics 94.38
6 Dallas Mavericks 90.37
7 Los Angeles Clippers 89.53
8 Oklahoma City Thunder 88.66
9 Golden State Warriors 83.63
10 Portland Trail Blazers 83.05
11 San Antonio Spurs 82.24
12 Denver Nuggets 81.77
13 Brooklyn Nets 80.53
14 Orlando Magic 79.45
15 Houston Rockets 79.10
16 Utah Jazz 78.21
17 Toronto Raptors 77.23
18 Memphis Grizzlies 75.88
19 Washington Wizards 73.56
20 Cleveland Cavaliers 73.24
21 Philadelphia 76ers 73.12
22 Phoenix Suns 71.96
23 Atlanta Hawks 71.22
24 Indiana Pacers 71.04
25 Minnesota Timberwolves 71.00
26 Sacramento Kings 67.85
27 Milwaukee Bucks 67.32
28 Charlotte Bobcats 66.47
29 New Orleans Pelicans 64.14
30 Detroit Pistons 60.33
 

Rankings Based On Individual Metrics

Top 5: Highest Average Home Attendance
Overall Rank
Team
Overall Score
Average Home Attendace
1 Chicago Bulls 100.00 21,876
6 Dallas Mavericks 90.37 20,036
3 Miami Heat 97.32 19,982
10 Portland Trail Blazers 83.05 19,829
9 Golden State Warriors 83.63 19,373
 
Top 5: Highest Average Total Attendance
Overall Rank
Team
Overall Score
Average Total Attendance
1 Chicago Bulls 100.00 20,010
3 Miami Heat 97.32 19,536
2 Los Angeles Lakers 97.96 18,931
6 Dallas Mavericks 90.37 18,824
4 New York Knicks 95.63 18,652
 
Top 5: Highest Average Ticket Price (2013-14)
Overall Rank
Team
Overall Score
Average Ticket Price
2 Los Angeles Lakers 97.96 $111.00
4 New York Knicks 95.63 $109.00
26 Sacramento Kings 67.85 $88.00
8 Oklahoma City Thunder 88.66 $80.00
3 Miami Heat 97.32 $77.00
 
Top 5: Average Ticket Price (2012-13)
Overall Rank
Team
Overall Score
Average Ticket Price
4 New York Knicks 95.63 $129.00
2 Los Angeles Lakers 97.96 $124.00
3 Miami Heat 97.32 $78.00
20 Cleveland Cavaliers 73.24 $70.00
8 Oklahoma City Thunder 88.66 $59.00
 
Top 5: Highest Percent of Stadium Full (Capacity)
Overall Rank
Team
Overall Score
Percent Stadium Full (capacity)
6 Dallas Mavericks 90.37 108.30%
1 Chicago Bulls 100.00 106.71%
7 Los Angeles Clippers 89.53 106.12%
5 Boston Celtics 94.38 106.03%
2 Los Angeles Lakers 97.96 104.85%
 
Top 5: Most Facebook Likes
Overall Rank
Team
Overall Score
Facebook Likes
2 Los Angeles Lakers 97.96 16,905,745
1 Chicago Bulls 100.00 9,473,794
3 Miami Heat 97.32 8,740,959
5 Boston Celtics 94.38 7,063,324
4 New York Knicks 95.63 3,905,250
 
Top 5: Most Twitter Followers
Overall Rank
Team
Overall Score
Twitter Followers
2 Los Angeles Lakers 97.96 3,408,066
3 Miami Heat 97.32 1,888,759
5 Boston Celtics 94.38 1,253,753
14 Orlando Magic 79.45 1,131,118
1 Chicago Bulls 100.00 1,101,989
Sources:
  • Attendance Numbers: Wikipedia.org, ESPN.com
  • Ticket Prices: TicketCity, Other Secondary Ticket Brokers
  • Capacity: Wikipedia.org
  • Other Sources: Facebook.com, Twitter.com, Individual Team Webpages
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4/24/2014 3:10:06 PM on TCWEB2