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NFL's Most Engaged Fan Bases

What We Did

TicketCity's first annual ranking of the most engaged NFL fan bases is based on an algorithm designed to identify the fan bases that engage the most frequently with their team both online and offline.

How We Did It

Fan engagement is evaluated in terms of the following metrics. The data is based on the 2012 season. Each metric was given a corresponding weight, listed in bold, which was determined based on how indicative the metric is of fan activity. For example, home attendance, home capacity and average home ticket price are weighted higher because they are a better direct reflection of home team behavior. Similarly, online metrics are not weighted as high as offline metrics because they reflect only the team-sanctioned social channel and do not account for other fan communities.

  • Average total attendance, all games (5)
  • Average home attendance (10)
  • Average ticket price (5)
  • Average home game ticket price (10)
  • Percentage of stadium capacity filled at home games (10)
  • Facebook likes(3)
  • Twitter following (3)

The Results

Overall Rankings
Overall Rank
Team
Overall Score
1 Dallas Cowboys 100.00
2 New England Patriots 89.64
3 Green Bay Packers 87.29
4 NY Giants 85.51
5 Pittsburgh Steelers 84.41
6 Chicago Bears 83.75
7 Denver Broncos 80.39
8 New Orleans Saints 76.42
9 Houston Texans 76.16
10 Philadelphia Eagles 73.40
11 Baltimore Ravens 73.34
12 San Francisco 49ers 71.63
13 Washington Redskins 70.76
14 Seattle Seahawks 70.45
15 NY Jets 70.44
16 Atlanta Falcons 64.95
17 Indianapolis Colts 63.27
18 Carolina Panthers 62.11
19 Tennessee Titans 60.48
20 Detroit Lions 60.34
21 Minnesota Vikings 59.83
22 Arizona Cardinals 58.60
23 San Diego Chargers 57.67
24 Buffalo Bills 57.02
25 Cincinnati Bengals 56.94
26 Cleveland Browns 56.19
27 Oakland Raiders 54.93
28 Jacksonville Jaguars 54.25
29 Miami Dolphins 53.91
30 Kansas City Chiefs 53.42
31 St Louis Rams 53.09
32 Tampa Bay Buccaneers 52.22
 

Rankings Based On Individual Metrics

Top 5: Highest Average Home Attendance
Overall Rank
Team
Overall Score
Average Home Attendace
1 Dallas Cowboys 100.00 88,531
4 NY Giants 85.51 80,495
13 Washington Redskins 70.76 79,654
15 NY Jets 70.44 79,088
7 Denver Broncos 80.39 76,632
 
Top 5: Highest Average Total Attendance
Overall Rank
Team
Overall Score
Average Total Attendance
1 Dallas Cowboys 100.00 80,645
4 NY Giants 85.51 76,870
13 Washington Redskins 70.76 74,356
8 New Orleans Saints 76.42 72,731
7 Denver Broncos 80.39 72,361
 
Top 5: Highest Average Median Ticket Price (Home Games)
Overall Rank
Team
Overall Score
Average Median Ticket Price
6 Chicago Bears 83.75 $232
1 Dallas Cowboys 100.00 $231
2 New England Patriots 89.64 $229
3 Green Bay Packers 87.29 $219
5 Pittsburgh Steelers 84.41 $199
 
Top 5: Average Ticket Price (All Games)
Overall Rank
Team
Overall Score
Average Median Ticket Price
3 Green Bay Packers 87.29 $204
5 Pittsburgh Steelers 84.41 $196
6 Chicago Bears 83.57 $193
1 Dallas Cowboys 100.00 $192
4 NY Giants 85.51 $191
 
Top 5: Highest Percent of Stadium Full (Capacity)
Overall Rank
Team
Overall Score
Percent Stadium Full (capacity)
1 Dallas Cowboys 100.00 110.7%
17 Indianopolis Colts 63.27 103.5%
10 Philadelphia Eagles 73.40 102.3%
14 Seattle Seahawks 70.45 101.4%
6 Chicago Bears 83.75 101.3%
 
Top 5: Most Facebook Likes
Overall Rank
Team
Overall Score
Facebook Likes
1 Dallas Cowboys 100.00 5,418,737
5 Pittsburgh Steelers 84.41 4,901,523
2 New England Patriots 89.64 4,070,236
3 Green Bay Packers 87.29 3,498,456
8 New Orleans Saints 76.42 2,951,132
 
Top 5: Most Twitter Followers
Overall Rank
Team
Overall Score
Twitter Followers
2 New England Patriots 89.64 630,251
1 Dallas Cowboys 100.00 588,788
15 NY Jets 70.44 583,144
5 Pittsburgh Steelers 84.41 563,147
3 Green Bay Packers 87.29 486,013
Sources:
  • Attendance Numbers: Wikipedia.org, ESPN.com
  • Ticket Prices: TicketCity, Other Secondary Ticket Brokers
  • Capacity: Wikipedia.org
  • Other Sources: Facebook.com, Twitter.com, Individual Team Webpages
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11/27/2014 1:53:11 AM on TCWEB1