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NHL's Most Engaged Fan Bases 2014

What We Did

TicketCity's second annual ranking of the most engaged NHL fan bases is based on an algorithm designed to identify the fan bases that engage the most frequently with their team both online and offline.

How We Did It

Fan engagement is evaluated in terms of the following metrics. Each metric was given a corresponding weight, listed in bold, which was determined based on how indicative the metric is of fan activity. For example, home attendance, home capacity and average home ticket price are weighted higher because they are a better direct reflection of home team behavior. Similarly, online metrics are not weighted as high as offline metrics because they reflect only the team-sanctioned social channel and do not account for other fan communities.

  • Average home attendance (20)
  • Average ticket price (20)
  • Facebook likes (5)
  • Facebook talking about (5)
  • Twitter following (10)
  • Average monthly google searches for team-based keywords (10)
 

The Results

 
 
 
Overall Rank
Rank
Team
Positions Gained/Lost vs 2013 Ranking
Score
1 Toronto Maple Leafs 0 100.00
2 Boston Bruins +2 96.22
3 Chicago Blackhawks +4 92.53
4 Pittsburgh Penguins -1 87.71
5 Detroit Red Wings +1 81.01
6 Montreal Canadiens -4 75.95
7 Vancouver Canucks -2 72.98
8 New York Rangers 0 71.66
9 Philadelphia Flyers 0 61.07
10 Los Angeles Kings +10 51.40
11 Winnipeg Jets +1 50.85
12 San Jose Sharks +2 49.84
13 Edmonton Oilers +5 46.07
14 Washington Capitals +5 45.57
15 Colorado Avalanche +10 44.98
16 Buffalo Sabres -5 43.46
17 St Louis Blues -7 41.13
18 Minnesota Wild +6 40.73
19 New Jersey Devils +5 39.24
20 Calgary Flames -5 39.14
21 Anaheim Ducks +5 37.85
22 Dallas Stars 0 37.07
23 Tampa Bay Lightning -6 36.55
24 Ottawa Senators -8 35.45
25 Nashville Predators +3 31.46
26 Phoenix Coyotes +4 30.86
27 Carolina Hurricanes -6 29.62
28 Columbus Blue Jackets -1 29.53
29 Florida Panthers -16 28.23
30 New York Islanders -1 28.17
 

2014 Scorecard

Rankings of NHL fan bases in key fan engagement areas, ranging from most to least
Rank
Overall
Facebook Fans
Twitter Followers
Attendance
Avg Ticket Price
1 Maple Leafs Blackhawks Canadiens Red Wings Maple Leafs
2 Bruins Bruins Maple Leafs Maple Leafs Jets
3 Blackhawks Red Wings Bruins Blackhawks Bruins
4 Penguins Penguins Blackhawks Canadiens Penguins
5 Red Wings Rangers Canucks Rangers Blackhawks
6 Canadiens Canadiens Penguins Penguins Canadiens
7 Canucks Flyers Red Wings Flyers Rangers
8 Rangers Canucks Flyers Sabres Canucks
9 Flyers Maple Leafs Kings Capitals Oilers
10 Kings Sharks Rangers Flames Capitals
11 Jets Capitals Oilers Canucks Kings
12 Sharks Avalanche Capitals Kings Wild
13 Oilers Kings Flames Bruins Sabres
14 Capitals Devils Blues Lightning Stars
15 Avalanche Sabres Sharks Sharks Flyers
16 Sabres Blues Jets Wild Sharks
17 Blues Lightning Wild Ducks Red Wings
18 Wild Oilers Sabres Oilers Devils
19 Devils Wild Senators Senators Flames
20 Flames Ducks Devils Blues Avalanche
21 Ducks Flames Avalanche Devils Coyotes
22 Stars Stars Stars Panthers Ducks
23 Lightning Jets Lightning Predators Lightning
24 Senators Senators Ducks Hurricanes Blues
25 Predators Hurricanes Predators Avalanche Predators
26 Coyotes Coyotes Blue Jackets Jets Panthers
27 Hurricanes Predators Hurricanes Stars Blue Jackets
28 Blue Jackets Islanders Islanders Blue Jackets Senators
29 Panthers Blue Jackets Coyotes Islanders Hurricanes
30 Islanders Panthers Panthers Coyotes Islanders
Sources:
  • Attendance Numbers: Wikipedia.org, ESPN.com
  • Ticket Prices: TicketCity, Other Secondary Ticket Brokers
  • Capacity: Wikipedia.org
  • Other Sources: Facebook.com, Twitter.com, Individual Team Webpages
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10/24/2014 1:37:43 AM on TCWEB1