PROFESSIONAL BULL RIDERS (PBR)
The Professional Bull Riders organization is the central group that tours bull riding throughout the world. The premier tour is the Built Ford Tough Series includes over thirty events across the United States. The season leads up to the PBR World Finals, held in Las Vegas, where a champion is crowned at the end of the year.
The sport is based around riders being able to stay on a bull for at least eight seconds, and the riders are judged not only on their performance but how hard the bull was to ride. The ride can result in traumatic injury at times as the bulls are not in on the fun.
The sport has grown to include over $11 million in prize money annually, and brings in riders from all over the world. Bull riding is most popular in the United States, Mexico, Canada and Brazil. Brazilian riders have won the PBR World Championship in four of the last six seasons.
Over 100 million people watch PBR events on TV annually and about 2 million witness an event in person, making the sport one of the fastest growing in the country.