TicketCity > TicketCity in the News > April 2010 Ticket Broker Sees Sudden Interest in Woods’s Return
Ticket Broker Sees Sudden Interest in Woods’s Return

April 2010 Ticket Broker Sees Sudden Interest in Woods’s Return

April 6, 2010, 6:21 pm

Ticket Broker Sees Sudden Interest in Woods’s Return

AUGUSTA, Ga. — At least one licensed ticket broker has detected a spike in demand for tickets to Thursday’s first round of the Masters. Igniting the escalation is “media frenzy” over Tiger Woods’s return, according to TicketCity’s chief operating officer, Zach Anderson.

 The broker, based in Austin, Tex., was getting $2,700 for a one-day badge for Thursday. One week earlier, Anderson said, that was the price tag for all four days.

Woods-related media reports are “creating demand amongst people who have not previously attended the Masters,” Anderson said.

 ”We’ve seen more first-time Masters buyers this year than the past few years combined.”

Anderson said the inflation rate “seems to be cooling off,” suggesting costs will not continue apace.

Brokers obtain badges, which Augusta National provides to a privileged roster of members and “patrons” for $200, and resell them for profit.

The New York Times Golf Blog

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