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Bowl Game Ticket Prices Soften as Holidays Approach

Bowl Game Ticket Prices Soften as Holidays Approach

Bowl Game Ticket Prices Soften as Holidays Approach


Two Weeks After the Initial Bowl Game Announcement, Prices on All But a Handful of Games Are Beginning to Decrease

AUSTIN, TX--(Marketwire - December 21, 2007) - Two weeks ago there were a dozen bowl games that were red hot, but today that number of hot games has been cut in half as some bowl prices have started to lower. Fans can find tickets to the BCS Championship for as low as $800 per ticket despite the average price increasing by $300.

"It's pretty normal for there to be a lull in bowl prices the week around Christmas," says Randy Cohen, CEO of TicketCity. "We've seen the same thing in past years, and sales for bowl games usually pick back up a couple of days after (Christmas day)."

So does that make this a good time to buy bowl game tickets? The answer to that depends on which bowl game you are buying, and what type of tickets you want. The average price on the BCS Championship Game is higher today than it was two weeks ago because the prices on lower-level seating remain high. Also, luxury suites that were not available before are now skewing the average price higher. Despite the high prices for luxury seats, the prices for get-in-the-door seats are at their lowest point since the BCS game was announced.

Said Cohen, "I'm a little surprised prices for the BCS have come down. Both teams have been in this game before, and brought a ton of fans with them. I assume the demand would be the same this time around. I think that fans are just waiting for the right time to buy. There should be a lot of activity next week."

Other hot tickets include the Sugar Bowl and Alamo Bowl, where tickets prices are staying strong. Also, the Cotton Bowl and Capital One Bowl continue to receive much interest even if the prices have declined slightly.

"The great demand for Sugar Bowl tickets has been a big surprise," says Rafael Rivas, Vice President of Sales at TicketCity. "We knew Georgia fans would turn out strong, but a number of Hawaii fans are really showing up to support their team."

What are the best values if you are still looking to buy bowl game tickets? "There are a lot of low prices on the Orange Bowl and many deals available on the Outback. Although the Fiesta Bowl and Music City Bowl were both strong early, fans can get some great prices on those bowls, says Rivas."

The prices attached from TicketCity compare the average cost of tickets from Monday 12/03/07 versus today. Prices are based on average ticket prices on the secondary market which is comprised of over 800 ticket brokers, and all fans selling tickets throughout the country.

About TicketCity

TicketCity sells tickets for all sports, concerts and theatre shows. TicketCity specializes in tickets for all college sports and championship events such as the Super Bowl, Kentucky Derby and Masters. Founded in 1990, TicketCity is a trusted source for secondary market tickets to events around the world. TicketCity partners include Rivals.com, SportsWar.com, CollegeFootballNews.com and TMP Directional Marketing. In 2007, TicketCity was named to Inc Magazine's prestigious Inc 5000 list.

Liz Link, Communications Coordinator
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