TicketCity's first annual ranking of the most engaged NBA fan bases is based on an algorithm designed to identify the fan bases that engage the most frequently with their team both online and offline.
Fan engagement is evaluated in terms of the following metrics. The data is based on the 2012-2013 and 2013-2013 seasons. Each metric was given a corresponding weight, listed in bold, which was determined based on how indicative the metric is of fan activity. For example, home attendance, home capacity and average home ticket price are weighted higher because they are a better direct reflection of home team behavior. Similarly, online metrics are not weighted as high as offline metrics because they reflect only the team-sanctioned social channel and do not account for other fan communities.
- Average total attendance, all games (10)
- Average home attendance (15)
- Average ticket price 2012-2013 season(5)
- Average ticket price 2013-2014 season(5)
- Percentage of stadium capacity filled at home games (20)
- Facebook likes(3)
- Twitter following (3)
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|
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1 |
Chicago Bulls |
100.00 |
21,876 |
6 |
Dallas Mavericks |
90.37 |
20,036 |
3 |
Miami Heat |
97.32 |
19,982 |
10 |
Portland Trail Blazers |
83.05 |
19,829 |
9 |
Golden State Warriors |
83.63 |
19,373 |
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|
|
|
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1 |
Chicago Bulls |
100.00 |
20,010 |
3 |
Miami Heat |
97.32 |
19,536 |
2 |
Los Angeles Lakers |
97.96 |
18,931 |
6 |
Dallas Mavericks |
90.37 |
18,824 |
4 |
New York Knicks |
95.63 |
18,652 |
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|
|
|
|
2 |
Los Angeles Lakers |
97.96 |
$111.00 |
4 |
New York Knicks |
95.63 |
$109.00 |
26 |
Sacramento Kings |
67.85 |
$88.00 |
8 |
Oklahoma City Thunder |
88.66 |
$80.00 |
3 |
Miami Heat |
97.32 |
$77.00 |
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|
|
|
|
4 |
New York Knicks |
95.63 |
$129.00 |
2 |
Los Angeles Lakers |
97.96 |
$124.00 |
3 |
Miami Heat |
97.32 |
$78.00 |
20 |
Cleveland Cavaliers |
73.24 |
$70.00 |
8 |
Oklahoma City Thunder |
88.66 |
$59.00 |
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|
|
|
|
6 |
Dallas Mavericks |
90.37 |
108.30% |
1 |
Chicago Bulls |
100.00 |
106.71% |
7 |
Los Angeles Clippers |
89.53 |
106.12% |
5 |
Boston Celtics |
94.38 |
106.03% |
2 |
Los Angeles Lakers |
97.96 |
104.85% |
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|
|
|
|
2 |
Los Angeles Lakers |
97.96 |
16,905,745 |
1 |
Chicago Bulls |
100.00 |
9,473,794 |
3 |
Miami Heat |
97.32 |
8,740,959 |
5 |
Boston Celtics |
94.38 |
7,063,324 |
4 |
New York Knicks |
95.63 |
3,905,250 |
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|
|
|
|
2 |
Los Angeles Lakers |
97.96 |
3,408,066 |
3 |
Miami Heat |
97.32 |
1,888,759 |
5 |
Boston Celtics |
94.38 |
1,253,753 |
14 |
Orlando Magic |
79.45 |
1,131,118 |
1 |
Chicago Bulls |
100.00 |
1,101,989 |
- Attendance Numbers: Wikipedia.org, ESPN.com
- Ticket Prices: TicketCity, Other Secondary Ticket Brokers
- Capacity: Wikipedia.org
- Other Sources: Facebook.com, Twitter.com, Individual Team Webpages