What We Did

TicketCity's first annual ranking of the most engaged NFL fan bases is based on an algorithm designed to identify the fan bases that engage the most frequently with their team both online and offline.

How We Did It

Fan engagement is evaluated in terms of the following metrics. The data is based on the 2015 season. Each metric was given a corresponding weight, listed in bold, which was determined based on how indicative the metric is of fan activity. For example, home attendance, home capacity and average home ticket price are weighted higher because they are a better direct reflection of home team behavior. Similarly, merchandise sales were given the same weight as home attendance, home capacity and home ticket prices as they are a reflection of behavior outside game-days alone. Online metrics are weighted less than offline metrics because they reflect only the team-sanctioned social channel and do not account for other fan communities.

  • Average total attendance, all games (5)
  • Average home attendance (10)
  • Average ticket price (5)
  • Average home game ticket price (10)
  • Percentage of stadium capacity filled at home games (10)
  • Facebook likes(3)
  • Twitter following (3)

The Results

Overall Rankings
Overall Rank
Team
Overall Score
1 New England Patriots 100
2 Seattle Seahawks 92.62
3 Dallas Cowboys 91.45
4 Green Bay Packers 85.54
5 Pittsburgh Steelers 78.22
6 Denver Broncos 76.99
7 NY Giants 74.55
8 Carolina Panthers 72.61
9 San Francisco 49ers 65.73
10 Washington Redskins 65.57
11 Philadelphia Eagles 64.36
12 Chicago Bears 63.18
13 Houston Texans 61.16
14 NY Jets 60.20
15 Baltimore Ravens 57.87
16 Minnesota Vikings 55.70
17 Indianapolis Colts 50.25
18 New Orleans Saints 49.86
19 Atlanta Falcons 49.54
20 Arizona Cardinals 46.98
21 San Diego Chargers 44.28
22 Oakland Raiders 43.54
23 Cleveland Browns 39.44
24 Tampa Bay Buccaneers 39.40
25 Tennessee Titans 39.19
26 Los Angeles Rams 38.60
27 Miami Dolphins 37.17
28 Detroit Lions 37.04
29 Jacksonville Jaguars 36.22
30 Cincinnati Bengals 36.08
31 Buffalo Bills 29.05
32 Kansas City Chiefs 26.46
 

Rankings Based On Individual Metrics

 
Top 5: Highest Average Total Attendance
Overall Rank
Team
Overall Score
Average Total Attendance
3 Dallas Cowboys 91.45 91,459
7 NY Giants 74.55 79,001
4 Green Bay Packers 85.54 78,413
14 New York Jets 60.20 78,160
6 Denver Broncos 76.99 76,922
 
Top 5: Highest Average Ticket Price
Overall Rank
Team
Overall Score
Average Ticket Price
2 Seattle Seahawks 82.62 $250
1 New England Patriots 100.00 $237
4 Green Bay Packers 85.54 $185
7 New York Giants 74.55 $147
5 Pittsburgh Steelers 78.22 $147
 
Top 5: Highest Percent of Stadium Full (Capacity)
Overall Rank
Team
Overall Score
Percent Stadium Full (capacity)
3 Dallas Cowboys 91.45 114.3%
17 Indianapolis Colts 50.25 104.8%
9 San Francisco 49ers 65.73 103.3%
2 Seattle Seahawks 92.62 103%
22 Oakland Raiders 43.54 102.5%
 
Top 5: Most Facebook Likes
Overall Rank
Team
Overall Score
Facebook Likes
3 Dallas Cowboys 91.45 8,288,631
1 New England Patriots 100 6,516,915
5 Pittsburgh Steelers 78.22 6,330,065
4 Green Bay Packers 85.54 5,267,087
6 Denver Broncos 76.99 4,398,414
 
Top 5: Most Twitter Followers
Overall Rank
Team
Overall Score
Twitter Followers
1 New England Patriots 100 2,543,003
10 Washington Redskins 65.57 1,953,253
3 Dallas Cowboys 91.45 1,891,695
6 Denver Broncos 76.99 1,855,000
8 Carolina Panthers 72.61 1,773,005
Sources:
  • Attendance Numbers: Wikipedia.org, ESPN.com
  • Ticket Prices: TicketCity, Other Secondary Ticket Brokers
  • Capacity: Wikipedia.org
  • Other Sources: Facebook.com, Twitter.com, Individual Team Webpages
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