NFL's Most Engaged Fan Bases

What We Did

TicketCity's first annual ranking of the most engaged NFL fan bases is based on an algorithm designed to identify the fan bases that engage the most frequently with their team both online and offline.

How We Did It

Fan engagement is evaluated in terms of the following metrics. The data is based on the 2012 season. Each metric was given a corresponding weight, listed in bold, which was determined based on how indicative the metric is of fan activity. For example, home attendance, home capacity and average home ticket price are weighted higher because they are a better direct reflection of home team behavior. Similarly, online metrics are not weighted as high as offline metrics because they reflect only the team-sanctioned social channel and do not account for other fan communities.

Average total attendance, all games (5)
Average home attendance (10)
Average ticket price (5)
Average home game ticket price (10)
Percentage of stadium capacity filled at home games (10)
Facebook likes(3)
Twitter following (3)

The Results

Overall Rankings
Overall Rank	Team	Overall Score
1	Dallas Cowboys	100.00
2	New England Patriots	89.64
3	Green Bay Packers	87.29
4	NY Giants	85.51
5	Pittsburgh Steelers	84.41
6	Chicago Bears	83.75
7	Denver Broncos	80.39
8	New Orleans Saints	76.42
9	Houston Texans	76.16
10	Philadelphia Eagles	73.40
11	Baltimore Ravens	73.34
12	San Francisco 49ers	71.63
13	Washington Redskins	70.76
14	Seattle Seahawks	70.45
15	NY Jets	70.44
16	Atlanta Falcons	64.95
17	Indianapolis Colts	63.27
18	Carolina Panthers	62.11
19	Tennessee Titans	60.48
20	Detroit Lions	60.34
21	Minnesota Vikings	59.83
22	Arizona Cardinals	58.60
23	San Diego Chargers	57.67
24	Buffalo Bills	57.02
25	Cincinnati Bengals	56.94
26	Cleveland Browns	56.19
27	Oakland Raiders	54.93
28	Jacksonville Jaguars	54.25
29	Miami Dolphins	53.91
30	Kansas City Chiefs	53.42
31	St Louis Rams	53.09
32	Tampa Bay Buccaneers	52.22

Rankings Based On Individual Metrics

Top 5: Highest Average Home Attendance
Overall Rank	Team	Overall Score	Average Home Attendace
1	Dallas Cowboys	100.00	88,531
4	NY Giants	85.51	80,495
13	Washington Redskins	70.76	79,654
15	NY Jets	70.44	79,088
7	Denver Broncos	80.39	76,632

Top 5: Highest Average Total Attendance
Overall Rank	Team	Overall Score	Average Total Attendance
1	Dallas Cowboys	100.00	80,645
4	NY Giants	85.51	76,870
13	Washington Redskins	70.76	74,356
8	New Orleans Saints	76.42	72,731
7	Denver Broncos	80.39	72,361

Top 5: Highest Average Median Ticket Price (Home Games)
Overall Rank	Team	Overall Score	Average Median Ticket Price
6	Chicago Bears	83.75	$232
1	Dallas Cowboys	100.00	$231
2	New England Patriots	89.64	$229
3	Green Bay Packers	87.29	$219
5	Pittsburgh Steelers	84.41	$199

Top 5: Average Ticket Price (All Games)
Overall Rank	Team	Overall Score	Average Median Ticket Price
3	Green Bay Packers	87.29	$204
5	Pittsburgh Steelers	84.41	$196
6	Chicago Bears	83.57	$193
1	Dallas Cowboys	100.00	$192
4	NY Giants	85.51	$191

Top 5: Highest Percent of Stadium Full (Capacity)
Overall Rank	Team	Overall Score	Percent Stadium Full (capacity)
1	Dallas Cowboys	100.00	110.7%
17	Indianopolis Colts	63.27	103.5%
10	Philadelphia Eagles	73.40	102.3%
14	Seattle Seahawks	70.45	101.4%
6	Chicago Bears	83.75	101.3%

Top 5: Most Facebook Likes
Overall Rank	Team	Overall Score	Facebook Likes
1	Dallas Cowboys	100.00	5,418,737
5	Pittsburgh Steelers	84.41	4,901,523
2	New England Patriots	89.64	4,070,236
3	Green Bay Packers	87.29	3,498,456
8	New Orleans Saints	76.42	2,951,132

Top 5: Most Twitter Followers
Overall Rank	Team	Overall Score	Twitter Followers
2	New England Patriots	89.64	630,251
1	Dallas Cowboys	100.00	588,788
15	NY Jets	70.44	583,144
5	Pittsburgh Steelers	84.41	563,147
3	Green Bay Packers	87.29	486,013

Sources:

Attendance Numbers: Wikipedia.org, ESPN.com
Ticket Prices: TicketCity, Other Secondary Ticket Brokers
Capacity: Wikipedia.org
Other Sources: Facebook.com, Twitter.com, Individual Team Webpages