The San Francisco Giants, Boston Red Sox & New York Yankees boast the most engaged fans online and offline
AUSTIN, Texas (April 17, 2013) TicketCity, a ticket source for MLB games and MLB playoffs for 22+ years, today announced the first annual ranking of the most engaged fan bases in the MLB. The ranking, based on an algorithm that evaluates fan activity in terms of home game attendance (% of total capacity), median ticket price, ticket demand and social media following provides a unique perspective as to which MLB fans are the most engaged with their team both online and offline.
The San Francisco Giants hold the #1 spot on the list with an especially active fan base. Boasting two World Series championships in the last three years, Giants’ fans have been filling their stadium to 100% capacity at the beginning of the 2013 season. In addition to driving one of the most in-demand tickets in the MLB, Giants fans are engaged online as well. The Giants have more than two million followers on Facebook and Twitter combined, trailing only the Yankees and Red Sox.
Other franchises represented on this list reveal the importance of marquee players and post-season success in driving fan engagement. Six of the teams included in the top 10 have made World Series appearances since 2007, many of which set home attendance records the following season.
The attractiveness of home stadiums may also benefit top 10 teams in engaging fans. Post-McCourt, the Dodgers have returned to the top of the attendance rankings in 2013, and there’s no arguing that Dodgers Stadium is an absolute gem. Other franchises like the Cubs, who haven’t been to a World Series since 1908, have built a fan culture around Wrigley Field.
With the 2013 MLB season underway, there will be plenty of opportunities for fans to show their support at the games. It's going to be a dog fight in the West between the Dodgers and defending champion Giants, who will meet in early May. The New York Yankees, who will be looking to re-stake their claim as AL champions this year, will meet the promising Red Sox in early June. There’s lots of time for any team to make a run in 2013, but there’s no doubt that fan support will play a role in who goes to the playoffs in September.
TicketCity is a trusted source for tickets to more than 75,000 sports, concerts, and theatre events around the world. TicketCity’s established supplier network provides clients with premier access to events including the Masters, Kentucky Derby and US Grand Prix. With on-location staff at all major events, TicketCity’s industry leading customer service is supported by a team of event specialists and a money-back guarantee. Celebrating 23 years in business with 300,000 clients served, TicketCity continues to implement industry best practices, including e-tickets and seat view seating charts. TicketCity was the official sponsor of the 2011 & 2012 TicketCity Bowl at the legendary Cotton Bowl Stadium as well as the 2011 TicketCity Legends Classic. TicketCity has partnerships with 13 championship games, 12 FBS schools and 3 professional teams, as well as media and business organizations such as CBSSports.com, IBM, and BazaarVoice.
Meredith Owen, Director of Communications
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