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Ticket buying & ticket broker information


These topics might prove helpful when attempting to buy tickets.

Primary & Secondary Ticket Markets:
The entity that initially prints and distributes tickets for an event is the Primary Ticket Market distributor.  The team, artist, venue box office or promoter is commonly the primary source and distributes the tickets at face value (plus their service fees).  Face value is the price printed on a ticket.

The Secondary Ticket Market includes all those who resell tickets that were originally distributed by the Primary Ticket Market. Secondary ticket companies sell tickets at Market value, which is a price determined by the demand for a ticket and the cost associated with obtaining the tickets.  Mandatory donations, PSL charges, or other membership fees are often required to purchase tickets, so those additional fees are included in the cost of their tickets. Market price fluctuates, but is typically higher than the face value printed on the ticket.

Supply and demand will drive ticket prices on the Secondary Ticket Market; a hot event will sell for more than face value while a less desirable event may sell for less than face value.

What is the face value on a ticket:
Face value is the price printed on a ticket. Face value is established by the team, artist, venue box office, or promoter that is putting on the event. Many events are tier-priced so there are multiple ticket prices based on the quality of the ticket; an upper-level seat will likely a lower face value than seat on the floor.

How to find a reliable source for tickets:
There are thousands of ticket brokers, ticket marketplaces and ticket resellers on the internet. Here are a few suggestions that might help you a good source for tickets:

  • Make sure they provide their contact information.
  • Make sure they offer a return policy.
  • Make sure they offer a Privacy Policy.
  • Make sure you read their Terms & Conditions.
  • See if they offer a “guarantee” on the tickets offered on their site.
  • Make sure they offer a secure online transaction.
  • Make sure they offer a reliable shipping method.
  • See if they are a member of the Better Business Bureau (BBB).
  • Know who you are buying from–they should provide information about their company and staff.  They should provide an About Us page and/or list their Partners and Clients.
  • Try to find an experienced source–a company that has been in business for 10+ years.
  • Make sure there are no hidden fees–some sites require you to provide personal information before they show you the projected total on the order.

How to avoid being scammed when buying tickets:

These are some tips that may help you avoid getting scammed when buying tickets:

  • Avoid paying with cash, a money order or via bank wire.
  • Be careful of transactions that occur in foreign countries.
  • Be careful buying tickets on free classified sites or other anonymous sites.
  • Be extremely careful when buying tickets on the street from a scalper.
  • Be extra careful is the deal seems too good to be true.

Buying tickets from an anonymous person on the web or a scalper on the street does not provide any recourse if your deal is not legitimate. Here are some suggestions of what you should do when buying tickets:

  • Buy tickets from a reliable ticket seller.
  • Check the event, date and time to ensure it is correct.
  • Know the location of the seats you are buying.
  • Understand when the tickets will be delivered to you.
  • Pay with a credit card.